You need the right image. The one that gives you the most bang for your thousand words.
The first rule is: there are no rules. Unless you are a rock star designer, it’s difficult to say whether your snazzy shot of grapes will properly convey your toxic chemical manufacturing company’s green initiative.
For most of us, it’s best to choose an image that complements the web copy. If yours is a residential roofing company, a beauty shot of a home with a nice roof is a good, safe choice.
If you want to get creative, go ahead, but make sure the creativity enhances the connection to the content. For the roofing company, maybe a shot of a few homes in the rain, but one of them is glowingly dry (I don’t know – you get the idea).
Here’s the (not so) Secret Bit: Your copy should be about your customers; providing answers to what they seek on the internet. If your image is supposed to relate to your copy, and your copy should be about your customers, then… BINGO – make the image about your customers too.
What about a shot of a couple happily entertaining friends in the backyard of their stunningly roofed home?
By Stephen Da Cambra
