As web 2.0 matures, hopefully we start designing and building more useful web sites and fewer flashy web sites designed under the false impression that, the cooler it looks, the more successful it will be.
Fortunately, Web 2.0 is not a beauty contest. Building a “flashy” site, quite literally a site with lots of Flash animation and slim on content, is not the way to have a site that attracts and converts visitors. Your web visitors are looking for information; a reason to buy from you, and flash animations rarely pull those triggers.
If you need a “Skip Intro” option when visitors first land on your web site, it is your site that should skip the intro - get rid of the hurdle and land visitors in the most appropriate place on your site for what they need, where you can begin to convert them into paying customers.
If you are designing a new site and your web developer wants to use major Flash animations, stop now, cancel the contract, pay what you need to get out, then do so as soon as possible.
WSI has just launched our new site web site and, as we do with all the sites we create, we aim to increase traffic to our site, improve the conversion rates for that traffic and measure all our results so that we can constantly improve them. If that all sounds like a sales line, it is. It is exactly what we do for our clients. Check out our site. It’s clean and clear, but it is not the slickest thing you will ever see and we intended it that way.
The goal of any web site design should be to convey the message(s) of the site as quickly and cleanly as possible. There's nothing wrong with an attractive site , they are better than ugly sites, but don't let the good looks interfere with the flow of information.
By Stephen Da Cambra
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