Friday, May 22, 2009

The Shocking Truth About Google Ranking

If you have any interest in internet marketing, search engine optimization (SEO) and/or pay-per-click advertising (PPC), you know how important it is to get a high ranking in search results when customers search the net for companies and products like yours.

An examination of the exact numbers, as published by, really drives home the point.  Without further delay….

The Distribution Of Clicks According to Search Ranking

          Rank Position      % of Clicks         

1                                                  42.13%                

2                                                        11.9

3                                                     8.5

4                                                         6.06

5                                                        4.92

6                                                        4.05

7                                                       3.41

8                                                         3.01

9                                                       2.85

10                                                     2.9

2nd page +                10.18


While the bare numbers are incredible, a closer look really shows what the difference in moving a single position can mean for your web results.

Right off the top, there is an almost 400% increase in clicks between second and top spot.  Imagine getting four times the web results you get now.

On first glance, the difference between subsequent ranking positions does not seem very profound.  However, when you consider that you would get an immediate 19% increase in clicks if you managed to move your site from seventh to sixth – and a 33% increase from fourth to third, all of a sudden you realize there’s a lot at stake between almost every rank position.

There are two important points to be taken from this information. 

First, if you are not on the first page of search results, you are invisible to 90% of your potential customers (and probably more, because a large percentage of those going to the second page and lower are conducting non-business related research.) 

Second, if you’ve managed to get your site onto the first page that’s good, but you shouldn't stop trying for a higher rank.  You can increase your business exponentially each step you take up the ladder to number one. 

So start climbing!

By Stephen Da Cambra

No comments: