Friday, March 19, 2010

Watch the Face

›
Many SME proprietors are recognized experts in their field. As such, their name and image can be a powerful marketing tool . Other proprieto...
Monday, January 25, 2010

Whatever You Do, Remember Your Brand

›
SMEs can’t be blamed for being a little confused about the proliferation of digital media, the doomsday predictions for traditional media an...
Tuesday, January 12, 2010

The Marriage of Design and Copy

›
We are gathered here today to join together … your web copy and web site design. The pairing really is like a marriage. They must spend the...
Tuesday, December 22, 2009

Careful, You May Have More Social Media Influence Than You Think

›
If you’ve just started out on LinkedIn, Twitter, Facebook or another social media site as part of your internet marketing , you’re probably ...
Monday, December 14, 2009

Should You Tweet, Link or Connect?

›
Short Answer: It doesn’t really matter. If you’re getting into social media, it isn’ t too important whether you choose Twitter, LinkedIn,...
Friday, November 13, 2009

The Secret to Choosing the Right Web Site Images

›
Yeah, yeah, “a picture is worth a thousand words” , yadda, yadda. The problem is, if an image isn’t right, your web site could have a thou...
Friday, October 30, 2009

Web Copy Migration - Expensive Cost Cutting

›
Eye candy is seductive . Web visitors who stumble upon a site with innovative design will stop to take in the eye-catching treat. That the...