Thursday, June 18, 2009

Get Committed (Before Starting a Blog)

Straight up: blogging requires a lot of time. If you cannot devote time daily to writing and maintaining a blog, you should rethink the tactic.

However, if you make the time commitment, the rewards can include becoming an authority in your industry, influencing buying decisions and - let’s not lose sight of why we do anything in business - an improved bottom line.

So, before you move forward on a blog, you need to know how much time it will take. Different industries and niches will require different commitments. If you want a real estate blog to be noticed, prepare for a significant daily grind for a couple years because of high internet competition.

Fortunately, most business sectors aren’t as competitive as real estate. Many SMEs do business locally and can tailor their blog to their geographic market to help cut down the blogging competition – and the amount of time needed to be noticed.

In other words, a blog about “real estate in Toronto” will get noticed locally in Toronto long before a blog about “real estate” will get noticed anywhere. If your business deals only locally, your blog doesn’t need to compete with one in Brazil. (If you are in Brazil, why haven’t you subscribed?!)

If your blog gets noticed sooner, it means you will have a smaller time commitment. But don’t think that focusing your blog locally, or otherwise, is an easy way out of a time commitment. The best blogs, regardless of industry, subject or purpose, are tended to daily.

In addition to actually writing the blog, you need to budget time for research. Sure, the first few entries might roll off the keyboard easily because you know your stuff and there’s a lot to tell. But, while everything you know about your business can be written up in your blog, it is the low hanging fruit of blogging. Sooner or later you’ll need to spend more time researching your posts, reading other blogs and corresponding with bloggers, customers and colleagues to get the fuel you need to keep your blog burning brightly - and getting attention.

Not only will a blog help you become an influential authority and improve your bottom line – it will probably help you learn a lot more about your business.

By Stephen Da Cambra

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