Friday, October 30, 2009

Web Copy Migration - Expensive Cost Cutting

Eye candy is seductive. Web visitors who stumble upon a site with innovative design will stop to take in the eye-catching treat. That they have a creative design is a unique selling feature of many sites.

It’s the reason many small businesses put a strong emphasis on having a creative, “leading edge” design. There is nothing wrong with emphasising design creativity when it fits with the goals of your web site.

Problems arise when you sacrifice other important elements of your site for the sake of an off-the-chart design. Your web site’s copy and structure are just as important to your overall web design as colour, layout and effects (easy on the effects – remember the goal of your site).

As it is an important design element, you should create copy specifically for your web design, just as you do with other elements. Migrated web copy, copy taken from your brochures, sell-sheets or old web site, doesn’t fit. Not only will it make your web copy less effective, it could ruin your snazzy design and chase away your web visitors. Saving money by migrating copy can be very expensive.  

Happy Halloween, and go easy on the candy!

By Stephen Da Cambra
with thanks to New Thinking

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