Monday, December 14, 2009

Should You Tweet, Link or Connect?

Short Answer: It doesn’t really matter. If you’re getting into social media, it isn’ t too important whether you choose Twitter, LinkedIn, Facebook or any one of the hundreds of other social media channels. It’s better to pick one, any one, and start participating, than to be overwhelmed by trying to take in the whole daunting social media scene at once.

Perhaps the biggest secret to getting successfully engaged in social media is time management. Take an hour one evening and poke around some sites. If one looks appealing, take an hour in the next day or two to get more in-depth, open an account, maybe even contribute. There’s no hurry.

If you still can’t manage to find focus, talk to friends, family or, even better, your customers and suppliers. Don’t be discouraged if you hear stories similar to yours. But look for something in common. Check the Google Alerts we mentioned in our last post. Find a reason to pick a channel.

Why is it not important which channel you pick? They are increasingly connected to each other. For example, your tweets can automatically appear on LinkedIn. In other words, if you open an account on LinkedIn and Twitter, one tweet gives you content on both channels.

As you become more familiar with your chosen channel, the others don’t seem as daunting and joining them is easier. But don’t forget the (perhaps) biggest secret about engaging in social media. You will find more and less value from channel to channel – choose the ones from which you get the most value.

By Stephen Da Cambra

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